Is Google Business dying in 2025? The answer depends on how prepared you are to adapt.
As a business it’s important to be constantly updated with Google Algorithm changes, to be able to take the necessary steps should the changes not favour your business. Being open to reading the latest news and engaging in such conversations is one of the first steps you need to take to keep your business alive. In 2025, there are a few Google Algorithm changes that you need to be aware of.
Here’s a practical guide to help you navigate these changes and ensure your business is easy to find.
1. Google Maps updates could impact visibility: Google Maps and its connected tools are having changes, potentially making it harder for people to locate your business online. Issues like misplaced pins or outdated information could make you lose potential clients.
- What to do: Regularly update your business listings, and consider increasing your visibility by using alternative platforms like Bing Places and Apple Maps.
2. No more Google messaging; Google has removed features like chat messaging, which many businesses rely on for immediate customer support. Without a replacement, this could leave a gap in how customers reach you.
- What to do: Use other communication tools like WhatsApp Business to manage customer enquiries in a direct and accessible way and add a live chat feature on your website to keep communication quick and easy.
3. Discontinued features; With Google discontinuing free websites and several tools, businesses will need to focus on creating and optimising their own independent websites. While this may seem like a setback, it’s also an opportunity to make your site stand out.
- What to do: Invest in building your website ensuring it’s fast, mobile-friendly, and designed for smooth navigation. Also, make sure your site is optimised for SEO so it ranks higher in search results.
4. Bugs and glitches; Google’s bugs, such as misplaced map pins or incorrect business hours, could negatively affect your reputation. These glitches need to be resolved quickly to maintain customer trust.
- What to do: It’s important to frequently monitor your Google profile and resolve any errors attentively to maintain a trustworthy online presence.
5. Don’t rely only on Google; Google remains essential but relying only on it could put your business at risk. Diversifying where and how you promote your business will keep you visible, even if Google’s changes work against you.
- What to do: Add your business to local directories and community platforms to increase your reach. Additionally, strengthen your presence on social media to engage directly with potential customers.
These changes in Google Algorithms might sound difficult to tackle, and that’s where Adviser Atlas comes in. Adviser Atlas connects businesses and professionals with top consulting, coaching, and professional services. With a curated directory and advanced search filters, it enhances digital visibility and simplifies finding the right expertise. Ideal for companies looking to grow through increased visibility and client engagement.
Here’s how Adviser Atlas can help:
- Create expert-led content: Adviser Atlas ensures your business aligns with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards to improve your search rankings.
- Optimise your website: Adviser Atlas enhances your site’s speed, mobile-friendliness, and overall performance, giving you an edge over competitors.
- Adapt to AI-driven search: As Google focuses more on AI, Adviser Atlas uses the latest trends to refine your SEO strategy and help you stay ahead.
- Long-term support: Adviser Atlas offers tailored SEO packages that deliver measurable results and ongoing success.
The algorithms are constantly changing, and staying visible requires an adaptable and forward-thinking approach. Adviser Atlas makes it easy for your business to adjust to Google’s updates while growing your presence on other platforms.
Make sure your customers can always find you, visit Adviser Atlas today to get started.
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