Welcome to our mini-course on helping your business boost organic traffic. This course is here to help you improve your website’s visibility and drive more visitors without relying on paid ads. This course is based on expert strategies and actionable insights taken from our esteemed collaborative articles. Learn from industry leaders like:
- Sascha Walton, CEO, SWI Management Group
- Rahul Gupta, Founder-Sofodel
- Bethan Thomas, Marketing Manager at Enteles Search
- Debbie Roy, Content Marketing Strategist, Stencil
- Dee Parker, Founder, BeeMi
- Priya Florence Shah, BlogBrandz Digital LLP
Whether you’re a seasoned marketer or a business owner new to SEO, this course will help you take your online presence to the next level. Let’s get started.
Key aspects of learning:
Mastering key aspects of digital marketing is essential for businesses aiming to enhance their organic traffic. This mini-course explores the fundamental strategies designed to elevate your website’s visibility and attract more visitors organically. Below are the 6 key pillars of learning in this mini-course:
- Understanding On-Page SEO: Understand the significance of fine-tuning individual web pages to align with search engine algorithms, therefore boosting your website’s visibility and ranking.
- Diversified Content Distribution: Learn how to distribute content across various platforms to expand your reach and engage with diverse audiences effectively.
- Utilising Google My Business: Explore strategies to optimise your local search presence and foster meaningful engagement through platforms like Google My Business.
- Content Repurposing: Discover the power of repurposing existing content to extend its lifespan, maximise reach, and cater to different audience preferences.
- Leveraging Pinterest: Understand how visual content on Pinterest can swiftly drive traffic to your website, offering a unique avenue for attracting and engaging with users.
- Niche-Focused Content Creation: Master crafting specialised, high-value content tailored to address the specific needs and interests of your target audience.
